If my entire record label made the same as or possibly even half as much as a single “pay if you want to” initiative from crazy band out in the UK, I might be a little unsure of my business strategy as well.
Make it Play is a simple tool for MP3 bloggers and listeners, which makes any page that links to MP3s into a slick and simple music player. Once the Make it Play bookmarklet is installed, listening to your favorite music blogs as non-stop playlists is as easy as clicking one button.
I hope that the music industry recognizes that word of mouth is a far more powerful, much cheaper and longer-lasting force than short-term saturation when it comes to selling records. I will buy a disc based on a positive recommendation from a friend five times out of 10, eight if I hear a track I like. Ads on TV, radio, magazines, billboards do little more than raise a Q rating; they sure don’t motivate me to buy. However, in the past two months I’ve spent over $100 on music that I wouldn’t have bought without it being first exposed by a music blog.
Without permanence you slip off the search engines. Without permanence, bold ideas like ‘news as conversation’ fall away, because you’re shutting down the conversation before it has barely started. Without permanence, you might be on the web, but you’re certainly not part of it.
Transforming the music player into one that sees the whole Internet as its music library recognizes that almost all aspects of the music player experience—including sharing music with friends, can be composed of interactions with information.
Music kind of sucks. Nobody’s into being a musician. Everybody’s getting their mogul on. You’ve been so infiltrated by this corporate mentality that all the time you’d spend getting great songs together, you’re busy doing nine other things that have nothing to do with art. You know how shitty Stevie Wonder’s songs would have been if he had to run a fuckin’ clothing company and a cologne line?
Aggregators, such as now exists for indie record labels, such as IODA and CDBABY, can do hundreds of deals and focus on nothing but rights licensing, enabling competition. 90% of the deals won’t make money for the rights holders, but if the rights holders outsource the task, this doesn’t matter. Amazon’s mp3 store would never have gotten off the ground if it weren’t for IODA and CDBABY, who provided DRM-free music for sale to a massive catalog, allowing Amazon to create a creditable competitor to iTunes. The alternative scenario, if the licenses aren’t granted, is piracy everywhere, with consumers obtaining all the content they want, illegally, and no revenue for the rights holders. Monopolies or piracy everywhere? Certainly we want a 3rd alternative.
Slow Dudes is not copyrighted or owned by myself or any record company. I’ve seen lots of people struggle to release music on their own tiny record labels, only to make 50 bucks in the end and sell 10 cds. I would rather share what I have made with more people in the most direct way possible. All I ask is that you pass on this music to someone else if you like it.